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In the New Era of AI, You Need to Win Over Both Humans and Agents

The age of agentic is transforming customer communication—here's what leaders need to know to stay ahead.

Reporting by Salesforce Blog 1 min brief
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AI agents and the coordination of work.AI illustration by KeyNews
The KeyNews take

Why it matters

As AI agents become primary customer touchpoints, business strategy must now account for both human and agent preferences. This is a foundational shift in how companies think about customer engagement and messaging.

The key facts

8 to know

  1. Published by Salesforce, a major enterprise platform vendor

  2. Focus on 'agentic marketing' and customer communication transformation

  3. Strategic guidance for leaders navigating agent-driven business practices

  4. Four key considerations outlined for year-ahead planning

  5. Article addresses agentic AI as market-shaping force in customer communication

  6. Salesforce positioning this as strategic imperative for 2026

  7. Four strategic recommendations provided (specific details not extracted from summary)

  8. Focuses on operational/strategic adaptation rather than product launch or capability benchmark

Go to the source

Salesforce Blogsalesforce.com

Publisher excerpt: The age of agentic is transforming the way we communicate with customers. Here are four things to keep in mind as you navigate the year ahead.
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