In the New Era of AI, You Need to Win Over Both Humans and Agents
The age of agentic is transforming customer communication—here's what leaders need to know to stay ahead.
Why it matters
As AI agents become primary customer touchpoints, business strategy must now account for both human and agent preferences. This is a foundational shift in how companies think about customer engagement and messaging.
The key facts
8 to knowPublished by Salesforce, a major enterprise platform vendor
Focus on 'agentic marketing' and customer communication transformation
Strategic guidance for leaders navigating agent-driven business practices
Four key considerations outlined for year-ahead planning
Article addresses agentic AI as market-shaping force in customer communication
Salesforce positioning this as strategic imperative for 2026
Four strategic recommendations provided (specific details not extracted from summary)
Focuses on operational/strategic adaptation rather than product launch or capability benchmark
Go to the source
Salesforce Blogsalesforce.com
Publisher excerpt: The age of agentic is transforming the way we communicate with customers. Here are four things to keep in mind as you navigate the year ahead.