Introducing GPT-4o and more tools to ChatGPT free users
OpenAI just put GPT-4o in the free tier. Here's what changes for your product strategy.

Why it matters
OpenAI democratized its flagship model by releasing GPT-4o to free ChatGPT users alongside new tools, fundamentally shifting the competitive moat between free and paid tiers and forcing every AI product leader to recalculate their pricing and differentiation strategy.
The key facts
5 to knowGPT-4o released to free ChatGPT users
New tools/capabilities added to free tier
Flagship model made broadly accessible
Published May 13, 2024
Strategic pricing/monetization shift away from model-gating
Go to the source
OpenAI Blogopenai.com
Publisher excerpt: Introducing GPT-4o and more tools to ChatGPT free users We are launching our newest flagship model and making more capabilities available for free in ChatGPT.
