Introducing the GPT Store
OpenAI launches GPT Store — turning custom ChatGPT variants into a discoverable marketplace.

Why it matters
OpenAI is monetizing the application layer by enabling creators to build and distribute custom GPT versions. This shifts ChatGPT from a single-model interface to a platform play, directly impacting how enterprises and developers will consume AI tooling and creating new revenue streams beyond subscriptions.
The key facts
5 to knowGPT Store launch announced Jan 10 2024
Custom ChatGPT variants now discoverable and shareable
Platform expansion from single model to marketplace model
Creator economy angle — enables third-party GPT monetization
Strategic shift from model-centric to application-layer strategy
Go to the source
OpenAI Blogopenai.com
Publisher excerpt: We’re launching the GPT Store to help you find useful and popular custom versions of ChatGPT.