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AI newsThe story, in brief

Invalidating robotic ad clicks in real time

Not a pilot. Amazon deployed deep-learning fraud detection that stops robotic ad clicks in real time.

Reporting by Amazon Science 1 min brief
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The KeyNews take

Why it matters

Amazon's SLIDR system represents a significant advancement in ad fraud prevention, using AI to protect advertiser spending and improve digital marketing ROI in real-time.

The key facts

4 to know

  1. SLIDR uses deep-learning and optimization techniques

  2. Real-time detection of robotic ad clicks

  3. Protects advertisers from fraudulent charges

  4. Slice-level detection methodology

Go to the source

Amazon Scienceamazon.science

Publisher excerpt: Slice-level detection of robots (SLIDR) uses deep-learning and optimization techniques to ensure that advertisers aren’t charged for robotic or fraudulent ad clicks.
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