Key findings from our 2026 AI adoption survey — and why CMOs should care
29% of companies see real AI ROI. The other 71% are stuck in performative strategy.
Why it matters
Enterprise AI adoption data reveals a significant gap between companies achieving measurable ROI and those deploying AI without clear business outcomes. This challenges the narrative of universal AI readiness and signals market segmentation around AI competency.
The key facts
8 to know29% of companies report significant ROI from AI
71% of companies appear stuck in performative AI strategies
Survey conducted in 2026
Focus on CMO/marketing leader adoption patterns
Gap between AI super-users and broader organizational adoption
Majority of companies remain in performative AI strategy phase
Focus on CMO/marketing leadership adoption patterns
Gap between super-users and broader organizational scaling
Go to the source
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Publisher excerpt: 29% of companies are seeing significant ROI from AI. Learn what separates them from the majority of companies stuck in performative AI strategy, and how CMOs can scale their super-users to close the gap.