Meta debuts new, cheaper smart glasses under its own brand - TechCrunch
$299. Meta's new AI-powered glasses just reset the price floor for wearable AI.
Why it matters
Meta is shipping consumer AI hardware at mass-market pricing, signaling a shift from lab experiments to mainstream deployment. This is where AI models meet distribution at scale.
The key facts
9 to knowMeta Glasses starting price: $299
Partnership with EssilorLuxottica for manufacturing/distribution
AI-powered feature set (specifics not detailed in headlines)
Positions Meta as hardware-first AI company, not just software/service
Lower price point vs. competing smart glasses (Ray-Ban at higher tier)
Partnership with EssilorLuxottica for distribution
AI-powered capabilities (specific features not detailed in headline)
Own-brand launch (previously Ray-Ban co-branded)
Positioned as lower-cost alternative to existing smart glasses market
Go to the source
Reuters Technologynews.google.com
Publisher excerpt: Meta debuts new, cheaper smart glasses under its own brand TechCrunch Meta announces new smart glasses starting at $299, as Zuckerberg keeps pushing wearables CNBC Meta Debuts Glasses Under Its Own Brand at Lower $299 Price Bloomberg Meta debuts AI-powered Meta Glasses, starting at $299 Yahoo…