Meta is now designing its own, cheaper AI smart glasses - CNN
$299. Meta just launched its own branded AI glasses—undercutting the market and forcing a reckoning in wearable AI.
Why it matters
Meta is shipping consumer AI hardware at an aggressive price point, signaling a strategic shift from licensing third-party designs to controlling the entire stack. This matters because it shows how major AI labs are moving downstream into consumer products and hardware, a trend that will reshape competition in the wearables space.
The key facts
10 to knowMeta launches branded smart glasses at $299 starting price
Partnership with EssilorLuxottica for manufacturing and distribution
Move from third-party designs to Meta-owned hardware brand
Positioned as lower-cost alternative in AI wearables market
Integration with Meta AI assistants and voice capabilities
Meta Glasses launch at $299 starting price
Partnership with EssilorLuxottica for distribution
AI-powered features (voice wake, assistive capabilities implied)
Own-brand hardware design (previously reliant on Ray-Ban co-branding)
Consumer product ship (not beta/pilot)
Go to the source
Reuters Technologynews.google.com
Publisher excerpt: Meta is now designing its own, cheaper AI smart glasses CNN Meta announces new smart glasses starting at $299, as Zuckerberg keeps pushing wearables CNBC Meta Debuts Glasses Under Its Own Brand at Lower $299 Price Bloomberg.com We’re Partnering With EssilorLuxottica to Launch Meta Glasses Meta…