Meta is reentering the AI race with a new model called Muse Spark
Meta's $billions AI overhaul just shipped. Muse Spark is live across WhatsApp, Instagram, and smart glasses—purpose-built to compete with Google Gemini.
Why it matters
Meta is moving from AI infrastructure spend to actual deployment across its 3B+ user base. This is the first tangible output from Zuckerberg's AI reorganization and signals a direct challenge to Google's Gemini integration strategy.
The key facts
8 to knowMuse Spark launched by Meta Superintelligence Labs
Powers Meta AI app and Meta AI website in US
Rolling out to WhatsApp, Instagram, Facebook, Messenger, and Meta smart glasses
Described as 'purpose-built for Meta's products'
Positioned as competitor to Google Gemini
First in a new model series
Follows Zuckerberg's multi-billion dollar AI restructuring
Available to select partners in private beta
Go to the source
The Verge AItheverge.com
Publisher excerpt: Meta Superintelligence Labs is launching its first model since Mark Zuckerberg spent billions overhauling the company's AI efforts. Called Muse Spark, the model now powers the Meta AI app and the Meta AI website in the US, per the company's announcement. In the coming weeks, Meta says, it will…