Meta launches cheaper range of AI smart glasses starting at $299 - Reuters
$299. Meta just made AI glasses a mass-market play.
Why it matters
Meta is shipping AI-powered wearables at consumer price points, expanding the addressable market for on-device AI beyond early adopters. This signals a strategic pivot toward hardware as a primary AI interface layer—critical for leaders building AI products for wearable/mobile-first use cases.
The key facts
10 to knowMeta Glasses starting at $299 price point
Multi-style range announced
Partnership with EssilorLuxottica for manufacturing/distribution
Positions wearables as mainstream AI interface
Zuckerberg continuing long-term wearables bet
Meta Glasses starting price: $299
Partnership with EssilorLuxottica for multiple styles/range
Product launched under Meta brand (not Ray-Ban exclusive)
Positioned as consumer AI wearable, not enterprise-only
Zuckerberg continues push into wearables as core strategic pillar
Go to the source
Reuters Technologynews.google.com
Publisher excerpt: Meta launches cheaper range of AI smart glasses starting at $299 Reuters Meta announces new smart glasses starting at $299, as Zuckerberg keeps pushing wearables CNBC Meta announces new line of AI glasses Yahoo Meta Debuts Glasses Under Its Own Brand at Lower $299 Price Bloomberg Introducing Meta…