Meta makes Muse Spark 1.1 available to consumers, debuts new Facebook features
Meta just put Muse Spark 1.1 in the hands of millions. Here's what that means for the chatbot wars.
Why it matters
Meta is expanding consumer access to its LLM through Meta AI, bundling model availability with product feature rollouts (video verification, Marketplace mobile app). This signals Meta's strategy to distribute AI capability through existing social platforms rather than standalone apps—a potential counter to OpenAI's ChatGPT distribution model.
The key facts
8 to knowMuse Spark 1.1 now available via Meta AI chatbot to consumers
Facebook receiving new video-based account verification tool
Facebook Marketplace now accessible via dedicated mobile app
Rollout ongoing as of July 24, 2026
Meta Muse Spark 1.1 now available via Meta AI chatbot to consumers
New Facebook video-based account verification tool launching
Product availability: consumer rollout (not limited/beta)
Timing: July 2026 — recent release
Go to the source
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Publisher excerpt: Meta Platforms Inc. today made its latest large language model available to consumers through its Meta AI chatbot. The update is rolling out alongside several enhancements to Facebook. Meta’s flagship social network is receiving a new video-based account verification tool. Additionally, users can…