Meta pushes into personal AI agents as company faces public reckoning over privacy and safety
Meta launches Muse: a $20-$100/month personal agent while facing privacy scrutiny.

Why it matters
Meta is shipping a consumer agent product at scale during a period of heightened regulatory and public pressure on data privacy. The pricing and feature set signal how the company plans to monetize autonomous AI while navigating trust deficits.
The key facts
5 to knowMeta unveiled Muse personal agent app
Free tier available
Paid tiers: $20/month and $100/month depending on usage
Launch timing coincides with public reckoning over privacy and safety concerns
Consumer-facing autonomous agent product
Go to the source
CNBC Technologycnbc.com
Publisher excerpt: Meta unveiled its Muse personal agent app that comes in a free tier or a monthly subscription costing $20 or $100 depending on usage.