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Meta Wants to Run Your Business With AI — Microsoft and Salesforce Have a New Rival

Meta's Enterprise Platform brings Muse and Business Agent to companies. Salesforce and Microsoft now face a third major player in agentic AI for business workflows.

Illustration of independent geometric mechanisms passing paper tasks along branching amber tracks.
AI agents and the coordination of work.AI illustration by KeyNews
The KeyNews take

Why it matters

Meta is launching a B2B agent platform (Muse, Business Agent, AI tools) directly competing with Salesforce Agentforce and Microsoft's Copilot stack. For enterprise buyers, this adds a vendor choice; for practitioners, it signals agent deployment is becoming table stakes across major platforms.

The key facts

5 to know
  1. Meta launches Enterprise Platform with Muse (creative/design agent), Business Agent (workflow automation), and AI tools

  2. Positions as direct competitor to Microsoft (Copilot, Power Platform) and Salesforce (Agentforce)

  3. Date: September 29, 2026

  4. Source: TechRepublic (rewrite of announcement, not independent testing)

  5. No pricing, availability details, or deployment metrics disclosed in brief

Go to the source

TechRepublictechrepublic.com

Publisher excerpt: Meta launches Enterprise Platform, bringing Muse, Business Agent and AI tools to companies as it takes on Microsoft and Salesforce.
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