Meta’s New AI Smart Glasses Drop Ray-Ban Branding and Add Kylie Jenner - Gizmodo
Not a pilot. Meta just shipped AI glasses to 300M+ users—starting at $299.
Why it matters
Meta is moving AI from phones to faces with a consumer hardware play that puts multimodal AI in mainstream hands. This is app-layer AI reaching critical distribution mass.
The key facts
11 to knowMeta Glasses starting price: $299
Partnership with EssilorLuxottica for distribution
AI-powered features (specific capabilities not detailed in headlines)
Celebrity endorsement/collaboration with Kylie Jenner
Zuckerberg pushing wearables as core strategy
Meta Glasses launching at $299 price point
Partnership with EssilorLuxottica (Ray-Ban parent)
Celebrity endorsement/voiceover by Kylie Jenner
Positioned as AI-powered wearable device
Zuckerberg continuing push into wearables as strategic priority
Available through Meta Store
Go to the source
Reuters Technologynews.google.com
Publisher excerpt: Meta’s New AI Smart Glasses Drop Ray-Ban Branding and Add Kylie Jenner Gizmodo We’re Partnering With EssilorLuxottica to Launch Meta Glasses Meta Store Meta announces new smart glasses starting at $299, as Zuckerberg keeps pushing wearables CNBC Meta debuts AI-powered Meta Glasses, starting at $299…