ToolsJuly 7, 2026via The Verge AI
Meta’s new Muse Image model can pull other Instagram users into AI photos
Why it matters
Meta is rolling out its first major image generation model from Superintelligence Labs across its massive user base (billions of monthly actives), signaling a shift from Llama to the Muse family and giving the company a competitive product layer in the generative AI stack alongside reasoning-capable models.
Key signals
- Muse Image model now live in Meta AI app, Instagram, WhatsApp
- Coming soon to Facebook and Messenger
- Part of Muse family replacing Llama lineup
- Model is 'agentic'—reasons through prompts, searches web, plans before generating
- Alexandr Wang (hired to head Superintelligence Labs) leading the effort
- Works in conjunction with Muse Spark LLM
The hook
Meta's Muse Image just shipped across Instagram, WhatsApp, and Meta AI. It's agentic—reasons through prompts, searches the web, and plans before generating.
Meta is launching the first AI image generation model made by its Superintelligence Labs division. The Muse Image model now powers the image-making tools across the Meta AI app, Instagram, and WhatsApp, and it's coming soon to Facebook and Messenger, according to an announcement on Tuesday.
It's par…