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MoneyThe story, in brief

Midjourney acquired the astrology app Co-Star

Midjourney just acquired Co-Star. Here's why an AI lab is betting on astrology.

Reporting by TechCrunch AI 1 min brief
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The KeyNews take

Why it matters

Midjourney's acquisition of Co-Star signals a strategic pivot beyond generative content into consumer-facing AI applications with built-in user engagement loops. This move reflects how leading AI labs are diversifying revenue streams beyond B2B infrastructure.

The key facts

6 to know

  1. Midjourney acquires Co-Star (astrology app)

  2. Expansion beyond image and video generation into consumer applications

  3. Strategic diversification of AI lab business model

  4. Published July 24, 2026

  5. Midjourney acquires Co-Star astrology app

  6. Strategic diversification of Midjourney's product portfolio

Go to the source

TechCrunch AItechcrunch.com

Publisher excerpt: The AI lab Midjourney continues to expand its purview beyond image and video generation.
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