MoneyThe story, in brief
Midjourney acquired the astrology app Co-Star
Midjourney just acquired Co-Star. Here's why an AI lab is betting on astrology.
The KeyNews take
Why it matters
Midjourney's acquisition of Co-Star signals a strategic pivot beyond generative content into consumer-facing AI applications with built-in user engagement loops. This move reflects how leading AI labs are diversifying revenue streams beyond B2B infrastructure.
The key facts
6 to knowMidjourney acquires Co-Star (astrology app)
Expansion beyond image and video generation into consumer applications
Strategic diversification of AI lab business model
Published July 24, 2026
Midjourney acquires Co-Star astrology app
Strategic diversification of Midjourney's product portfolio
Go to the source
TechCrunch AItechcrunch.com
Publisher excerpt: The AI lab Midjourney continues to expand its purview beyond image and video generation.