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Midjourney bought the astrology app Co-Star

Midjourney just bought an astrology app. Here's why image generation startups are suddenly acquiring consumer apps.

Reporting by The Verge AI 1 min brief
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The KeyNews take

Why it matters

Midjourney's acquisition of Co-Star signals a strategic pivot from pure model/image capability toward consumer app distribution and monetization. The deal suggests AI startups are moving beyond API/enterprise plays into direct-to-consumer verticals—but the undisclosed terms and consumer-focused target raise questions about ROI versus hype.

The key facts

11 to know

  1. Midjourney acquired Co-Star (personalized astrology app)

  2. Deal closed in spring 2026, terms undisclosed

  3. Co-Star: free app with daily horoscopes, friend compatibility checks, uses NASA data + AI

  4. First major acquisition by Midjourney signals portfolio expansion beyond image generation

  5. Strategic move into consumer app distribution

  6. Midjourney acquires astrology app Co-Star

  7. Deal closed in spring 2026

  8. Co-Star combines human insight, NASA data, and AI for personalized horoscopes

  9. Terms of acquisition not disclosed

  10. Midjourney founder: David Holz

  11. Co-Star founder: Banu (full name not provided in excerpt)

Go to the source

The Verge AItheverge.com

Publisher excerpt: Midjourney, which has gone from generating AI cat images to full-body ultrasound scans, is getting into a new field: astrology. The AI startup announced on Thursday that it has acquired the personalized astrology app Co-Star, as reported earlier by Bloomberg. Co-Star is a free app that offers daily…
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