Midjourney bought the astrology app Co-Star
Midjourney just bought an astrology app. Here's why image generation startups are suddenly acquiring consumer apps.
Why it matters
Midjourney's acquisition of Co-Star signals a strategic pivot from pure model/image capability toward consumer app distribution and monetization. The deal suggests AI startups are moving beyond API/enterprise plays into direct-to-consumer verticals—but the undisclosed terms and consumer-focused target raise questions about ROI versus hype.
The key facts
11 to knowMidjourney acquired Co-Star (personalized astrology app)
Deal closed in spring 2026, terms undisclosed
Co-Star: free app with daily horoscopes, friend compatibility checks, uses NASA data + AI
First major acquisition by Midjourney signals portfolio expansion beyond image generation
Strategic move into consumer app distribution
Midjourney acquires astrology app Co-Star
Deal closed in spring 2026
Co-Star combines human insight, NASA data, and AI for personalized horoscopes
Terms of acquisition not disclosed
Midjourney founder: David Holz
Co-Star founder: Banu (full name not provided in excerpt)
Go to the source
The Verge AItheverge.com
Publisher excerpt: Midjourney, which has gone from generating AI cat images to full-body ultrasound scans, is getting into a new field: astrology. The AI startup announced on Thursday that it has acquired the personalized astrology app Co-Star, as reported earlier by Bloomberg. Co-Star is a free app that offers daily…