Netflix plans to add a vertical video feed, use AI for recommendations - TechCrunch
Netflix isn't just streaming anymore—it's building a TikTok competitor powered by AI recommendations.
Why it matters
Netflix is expanding beyond traditional linear streaming into short-form vertical video, leveraging AI for personalized recommendations. This represents a strategic pivot to compete in the short-form video market while monetizing its recommendation engine.
The key facts
8 to knowNetflix launching vertical video feed feature
AI-driven recommendation system for new vertical content
Competitive move against TikTok, YouTube Shorts, Instagram Reels
Published April 17, 2026
Netflix planning vertical video feed rollout
AI-powered recommendation system integration
Feature targets content discovery optimization
Competitive response to TikTok/YouTube Shorts dominance in vertical video
Go to the source
Reuters Technologynews.google.com
Publisher excerpt: Netflix plans to add a vertical video feed, use AI for recommendations TechCrunchView Full Coverage on Google News