Newly-appointed CEO Asha Sharma is sunsetting Xbox's wildly unpopular AI tool, Copilot, which was designed to be a gaming sidekick - Eurogamer.net
Xbox just killed its gaming Copilot. Here's why AI sidekicks aren't ready for prime time.
Why it matters
Microsoft's gaming division is sunsetting an AI product that failed to gain traction, signaling that not all AI integrations—even from tech giants—achieve product-market fit. This matters for founders building AI-first consumer products: feature adoption ≠ strategy.
The key facts
11 to knowXbox Gaming Copilot being sunset by new CEO Asha Sharma
AI tool was designed as gaming sidekick but was 'wildly unpopular'
Copilot removal from mobile and console platforms
Leadership overhaul at Xbox amid sinking sales
May 2026 announcement
Xbox Copilot being sunset for console and mobile platforms
New CEO Asha Sharma making the decision
Product was designed as gaming sidekick
Tool described as 'wildly unpopular'
Part of broader Xbox leadership overhaul amid sinking sales
Rare public AI product discontinuation from major tech company
Go to the source
Reuters Technologynews.google.com
Publisher excerpt: Newly-appointed CEO Asha Sharma is sunsetting Xbox's wildly unpopular AI tool, Copilot, which was designed to be a gaming sidekick Eurogamer.net Microsoft Xbox CEO overhauls leadership amid sinking sales: 'We need to evolve how we work' CNBC Microsoft Copilot Will No Longer Come To Consoles, Says…