Nick Bogaty joins Vercel as Chief Revenue Officer
Vercel's new CRO bet: Nick Bogaty to lead 'most AI-forward go-to-market org in the industry' as web shifts to agents.
Why it matters
Vercel signals aggressive AI-first GTM strategy with C-suite hire, positioning itself as infrastructure layer for agentic web. Leadership move reflects broader tech shift from pages to agents and AI-era business requirements.
The key facts
9 to knowNick Bogaty appointed Chief Revenue Officer at Vercel
Vercel positioning as 'self-driving infrastructure' for agent-powered web
Company explicitly building 'most AI-forward go-to-market organization'
Strategic focus on Sales org that understands 'technical landscape and business needs' in AI era
Announced January 13, 2026
Vercel explicitly positioning itself around 'agents' and 'self-driving infrastructure'
Company framing sales reorganization as 'AI-forward go-to-market organization'
Announcement emphasizes transition from 'pages to agents' as market driver
Published January 13, 2026
Go to the source
Vercel Blogvercel.com
Publisher excerpt: It's a thrilling time to work in Sales at Vercel. The web is transitioning from pages to agents, and Vercel is building the self-driving infrastructure to power it. We've assembled a Sales organization that equally understands the continually shifting technical landscape and pressing business needs…