ToolsSeptember 15, 2026via NVIDIA Blog
‘Now We Can Know Everything and Do Anything,’ Jensen Huang Says at Dreamforce
Why it matters
Salesforce is productizing reasoning capabilities directly into CRM workflows via a custom model (Koa) built on NVIDIA's foundation. This is the frontier-to-product bridge: reasoning moves from lab benchmark to the enterprise tool millions use daily.
Key signals
- Salesforce releases Koa, first CRM reasoning model
- Koa built on NVIDIA Nemotron 3 Super foundation
- Jensen Huang appeared at Dreamforce with Marc Benioff
- Announcement positions reasoning as native CRM capability, not bolted-on AI feature
- Published September 15, 2026
- Salesforce announced Koa, described as its first CRM reasoning model
- Koa is built on NVIDIA Nemotron 3 Super
- Announcement made at Dreamforce 2026 with Jensen Huang and Marc Benioff onstage
- Koa positions reasoning as native to CRM, not bolt-on chat
The hook
Salesforce ships Koa, its first reasoning model for CRM — built on NVIDIA Nemotron, marking the first major vendor integration of reasoning tech into enterprise software.
Know everything. Do anything. That was the message NVIDIA founder and CEO Jensen Huang brought to Salesforce Dreamforce Tuesday, joining CEO Marc Benioff onstage in an appearance that coincided with the announcement of Koa — Salesforce’s first CRM reasoning model, built on NVIDIA Nemotron 3 Super. H…