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One in four quotes in AI chatbot responses comes from journalism, Muckrack study finds

1 in 4. That's the percentage of AI chatbot citations traced back to journalism—and trade publications are winning while general news outlets lose.

Reporting by The Decoder 1 min brief
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The KeyNews take

Why it matters

This data reveals how AI models source information and highlights an emerging power dynamic where specialized journalism attracts more AI citations than mainstream outlets. Critical for publishers, content strategists, and investors evaluating media's role in the AI economy.

The key facts

5 to know

  1. 15 million AI citations analyzed

  2. 25% of chatbot source references trace to journalism

  3. Trade publications and specialist journalists rank higher than general news outlets

  4. Study covers ChatGPT, Claude, and Gemini

  5. Source: Muckrack study

Go to the source

The Decoderthe-decoder.com

Publisher excerpt: Where do ChatGPT, Claude, and Gemini get their information? An analysis of 15 million AI citations shows that one in four source references traces back to journalism. Trade publications and specialist journalists benefit most, while general news outlets tend to rank lower.
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