OpenAI ChatGPT Overtakes Agentic Commerce As Davinci Powers Discovery
50 million shopping queries daily. ChatGPT just became retail's default discovery layer.

Why it matters
ChatGPT is moving beyond chat into commerce infrastructure, handling a majority of shopping queries. This signals a shift from experimental AI applications to core business operations—brands need to integrate agentic commerce or risk losing customer touchpoints.
The key facts
4 to knowChatGPT handling 50 million shopping queries daily
DaVinci Commerce and Accenture building agentic commerce infrastructure
ChatGPT positioned as primary commerce discovery mechanism
Article prescribes 'four moves every brand must make now'
Go to the source
Forbes Innovationforbes.com
Publisher excerpt: DaVinci Commerce and Accenture are building agentic commerce infrastructure as ChatGPT handles 50 million shopping queries daily. Four moves every brand must make now.