OpenAI halves its Pro price to $100 for heavy Codex users, undercuts Anthropic and Google
$100/month. OpenAI just halved Pro pricing and doubled down on Codex—forcing Anthropic and Google to respond.
Why it matters
OpenAI is weaponizing pricing to capture the developer/heavy-user segment, signaling that code generation and API-heavy workflows are the next battleground. This is a direct competitive move against Anthropic's Claude Pro and Google's Gemini Advanced, reshaping the subscription economics of AI tooling.
The key facts
5 to knowNew Pro tier: $100/month (down 50% from previous pricing)
Significantly increased Codex usage allocations for heavy users
Direct competitive positioning against Anthropic and Google subscription tiers
Focus on developer/code generation use case differentiation
Subscription restructuring indicating shift in monetization strategy
Go to the source
The Decoderthe-decoder.com
Publisher excerpt: OpenAI is restructuring its subscription tiers with a new $100-per-month Pro plan. The biggest change: significantly more Codex usage for heavy users at half the price of the old Pro tier.