ToolsThe story, in brief
OpenAI Launches Cost-Per-Click ChatGPT Ads
OpenAI just turned ChatGPT into an ad platform. Here's what that means for your customer acquisition strategy.
The KeyNews take
Why it matters
OpenAI is monetizing ChatGPT's user base through a new cost-per-click ad model, expanding its revenue streams beyond API and subscription tiers. This represents a significant shift in how AI-native platforms capture advertising value and compete with traditional ad networks.
The key facts
5 to knowOpenAI launches cost-per-click (CPC) ad campaigns in ChatGPT
New ad model complements existing ad offerings
Confirmed by screenshots of ad manager interface
Builds on The Information's earlier reporting
Represents expansion of ChatGPT monetization beyond subscriptions and API
Go to the source
The Informationtheinformation.com
Publisher excerpt: OpenAI has started to offer ChatGPT ad campaigns that charge advertisers based on how many people click on the ads, screenshots of the company’s ad manager show, confirming The Information’s report last week about the plans. The new ads are in addition to ads that OpenAI first launched in ...