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ToolsThe story, in brief

OpenAI Launches Interactive Sponsored Agents for ChatGPT Ads

OpenAI turns ChatGPT ads into interactive agents—brands can now embed working AI assistants directly in sponsored messages.

Reporting by TechRepublic 1 min brief
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AI agents and the coordination of work.AI illustration by KeyNews
The KeyNews take

Why it matters

OpenAI is monetizing ChatGPT through a new ad product that lets brands deploy functional agents within ads themselves. This is a significant product/platform expansion for how AI assistants generate revenue and how brands will build customer touchpoints.

The key facts

8 to know

  1. OpenAI launches Sponsored Agents feature for ChatGPT

  2. Users can chat directly with brand AI agents from ads

  3. Initial integrations with Shopify and HubSpot

  4. Published September 18, 2026

  5. OpenAI launches Sponsored Agents feature for ChatGPT ads

  6. Users can chat directly with brand AI agents within ChatGPT

  7. Shopify integration announced

  8. HubSpot integration announced

Go to the source

TechRepublictechrepublic.com

Publisher excerpt: OpenAI unveils Sponsored Agents for ChatGPT ads, letting users chat directly with brand AI agents. Learn about new Shopify and HubSpot integrations.
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