OpenAI Launches Virtual Try-On for Clothes and Accessories in ChatGPT
ChatGPT now lets you virtually try on clothes before you buy. Here's what works, what the feature can't do yet, and how to keep your photos private.
Why it matters
OpenAI is shipping a consumer shopping feature inside ChatGPT — virtual try-on for apparel and accessories. Practitioners should note the privacy and data-handling model; enthusiasts tracking AI product velocity will see this as a modest but concrete expansion of ChatGPT's app-layer capabilities beyond chat.
The key facts
11 to knowFeature: virtual clothing and accessory try-on in ChatGPT
Also ships: product Favorites tool for bookmarking items
Status: appears to be GA or broad rollout (not pilot language in headline)
Privacy scope: article flags photo privacy as a manageable concern, suggesting controls exist but require review
No pricing change disclosed
No regional restrictions or quota limits mentioned in headline
Virtual try-on for clothing and accessories now live in ChatGPT
Favorites/product bookmarking feature included in same rollout
Photo privacy management built into feature; users can control image retention
Available to ChatGPT users; regional or tier availability not specified in article summary
Article notes 'what previews cannot confirm' — full technical scope unclear
The story so far
Earlier coverage of this storyline
- ChatGPT can now virtually try on clothes for youTechCrunch AI
- This story
Go to the source
TechRepublictechrepublic.com
Publisher excerpt: ChatGPT adds virtual clothing try-ons and product Favorites. Learn how the tools work, what the previews cannot confirm, and how to manage photo privacy.