OpenAI partners with Schibsted Media Group
ChatGPT just gained access to Guardian archives. Here's why media deals are the new moat.

Why it matters
OpenAI is expanding ChatGPT's training data and real-time knowledge through publisher partnerships, signaling a shift from closed-model training to licensed content integrations. This moves the competitive advantage from raw model capability to content access and licensing scale.
The key facts
7 to knowOpenAI partners with Schibsted Media Group
Guardian news and archive content added to ChatGPT
Content licensing partnership announced Feb 2025
Expands ChatGPT's knowledge base and differentiation
Guardian news and archive content integrated into ChatGPT
Content partnership model (licensing vs. scraping)
Published February 10, 2025
Go to the source
OpenAI Blogopenai.com
Publisher excerpt: OpenAI and Schibsted Media Group announce content partnership to bring Guardian news and archive content to ChatGPT.