ToolsThe story, in brief

OpenAI partners with Schibsted Media Group

ChatGPT just gained access to Guardian archives. Here's why media deals are the new moat.

Paper-cut illustration of a coral software window opening into a three-dimensional drafting space.
New tools for building and creating with AI.AI illustration by KeyNews
The KeyNews take

Why it matters

OpenAI is expanding ChatGPT's training data and real-time knowledge through publisher partnerships, signaling a shift from closed-model training to licensed content integrations. This moves the competitive advantage from raw model capability to content access and licensing scale.

The key facts

7 to know
  1. OpenAI partners with Schibsted Media Group

  2. Guardian news and archive content added to ChatGPT

  3. Content licensing partnership announced Feb 2025

  4. Expands ChatGPT's knowledge base and differentiation

  5. Guardian news and archive content integrated into ChatGPT

  6. Content partnership model (licensing vs. scraping)

  7. Published February 10, 2025

Go to the source

OpenAI Blogopenai.com

Publisher excerpt: OpenAI and Schibsted Media Group announce content partnership to bring Guardian news and archive content to ChatGPT.
Read original report
Back to today's editionMore tools news

Keep reading

Related stories

More from Tools