OpenAI wants to sell more ads in ChatGPT, but advertisers are struggling with basic tools
OpenAI is monetizing ChatGPT's 200M+ users through ads. Problem: advertisers can't track conversions or target audiences.
Why it matters
OpenAI is building a new revenue stream via ChatGPT ads, but execution gaps—missing tracking and targeting tools—are creating friction with early adopters. This signals both opportunity and operational immaturity in a critical growth lever.
The key facts
9 to knowOpenAI expanding advertising business in ChatGPT
New pricing models being introduced
Early advertisers reporting lack of tracking tools
Limited targeting options available
Monetization strategy targeting existing user base
New pricing models introduced for advertisers
Early advertisers report lack of tracking tools
Limited targeting options constraining campaign effectiveness
Ad-tech infrastructure gaps in ChatGPT platform
Go to the source
The Decoderthe-decoder.com
Publisher excerpt: OpenAI is expanding its advertising business in ChatGPT and introducing new pricing models. But early advertisers are running into a lack of tracking tools and limited targeting options.