Pay-i rebrands as Ascerta and raises $18M to help enterprises track AI business value
$18M. Ascerta (formerly Pay-i) just closed its Series A to help enterprises measure what their AI actually delivers.
Why it matters
Enterprise AI ROI measurement is becoming a category. Ascerta's $18M Series A validates demand from buyers struggling to justify AI spending and track tangible business value—a persistent gap between pilot hype and production accountability.
The key facts
13 to knowSeries A: $18M
Total funding to date: $22.9M (seed $4.9M + Series A $18M)
Company: Pay-i rebranding to Ascerta
HQ: Bellevue, WA
Launch: May 2025
Category: AI business value tracking and ROI measurement for enterprises
Published: September 30, 2026
Ascerta (rebranded from Pay-i) raised $18M Series A
Total funding: $22.9M (seed: $4.9M in May 2025)
Company location: Bellevue, WA
Founded May 2025
Product focus: enterprise AI business value tracking and ROI measurement
URL date: September 30, 2026
Go to the source
GeekWiregeekwire.com
Publisher excerpt: The fresh capital brings total funding to $22.9 million for the Bellevue startup, which launched in May 2025 with a $4.9 million seed round.