ToolsThe story, in brief
Powering product discovery in ChatGPT
ChatGPT just turned shopping into an agent task. Merchants can now compete in conversations, not just search results.
The KeyNews take
Why it matters
OpenAI is shipping agentic commerce into ChatGPT's core product, enabling real-time merchant integrations and conversational shopping — a new distribution channel that bypasses traditional e-commerce platforms and reshapes how AI monetizes consumer workflows.
The key facts
5 to knowChatGPT introduces Agentic Commerce Protocol
Feature enables product discovery, side-by-side comparisons, and merchant integration
Visual shopping experience integrated into ChatGPT interface
Potential new revenue stream for OpenAI via merchant partnerships
Published March 24, 2026 — suggests near-term rollout
Go to the source
OpenAI Blogopenai.com
Publisher excerpt: ChatGPT introduces richer, visually immersive shopping powered by the Agentic Commerce Protocol, enabling product discovery, side-by-side comparisons, and merchant integration.