MoneyThe story, in brief
Prentis, new AI lab co-founded by Reid Hoffman, Mark Pincus in talks to raise $100M
$100M. That's what Reid Hoffman and Mark Pincus are raising for Prentis, a new AI lab betting that task automation will soon eclipse coding.
The KeyNews take
Why it matters
A well-funded new entrant is challenging the assumption that code generation is AI's killer app—instead positioning computer task automation (RPA + AI agents) as the next frontier. This signals where experienced tech investors see the highest ROI in applied AI.
The key facts
5 to knowPrentis co-founded by Reid Hoffman (LinkedIn, Greylock) and Mark Pincus (Zynga)
Raising $100M in funding talks
Strategic thesis: automating routine computer tasks will outpace coding as AI's biggest use case
Positions RPA + AI agents as emerging category
Founded Jul 2026
Go to the source
TechCrunch Startupstechcrunch.com
Publisher excerpt: The neolab is betting that automating routine computer tasks will soon outpace coding as AI's biggest use case.