The NumbersJuly 24, 2026via TechCrunch Startups
Prentis, new AI lab co-founded by Reid Hoffman, Mark Pincus in talks to raise $100M
Why it matters
A well-funded new entrant is challenging the assumption that code generation is AI's killer app—instead positioning computer task automation (RPA + AI agents) as the next frontier. This signals where experienced tech investors see the highest ROI in applied AI.
Key signals
- Prentis co-founded by Reid Hoffman (LinkedIn, Greylock) and Mark Pincus (Zynga)
- Raising $100M in funding talks
- Strategic thesis: automating routine computer tasks will outpace coding as AI's biggest use case
- Positions RPA + AI agents as emerging category
- Founded Jul 2026
The hook
$100M. That's what Reid Hoffman and Mark Pincus are raising for Prentis, a new AI lab betting that task automation will soon eclipse coding.
The neolab is betting that automating routine computer tasks will soon outpace coding as AI's biggest use case.