Prime Day shows how AI is changing shopping, testing Amazon’s bet against ChatGPT and others
40%. That's how much more likely shoppers are to buy when routed through AI chatbots versus search, email, or social—and Amazon is blocking competitors to own that conversion.
Why it matters
AI-referred shopping traffic is now outperforming traditional channels for the first time, forcing retailers to choose between third-party AI agents and building proprietary assistants. Amazon's competitive move to block rivals while building its own signals a broader shift in how retail AI monetization will work.
The key facts
5 to knowAdobe data: AI chatbot-referred shoppers 40% more likely to convert during Prime Day
First time AI-referred traffic outperformed search, email, and social channels
Amazon blocking rival shopping agents from its platform
Amazon building proprietary shopping assistant
Prime Day used as real-world testing ground for AI shopping strategies
Go to the source
GeekWiregeekwire.com
Publisher excerpt: Adobe found that shoppers who reached retail sites through AI chatbots were 40% more likely to buy during Prime Day than those from search, email or social media — the first time AI-referred traffic converted best. Amazon has blocked rival shopping agents from its store while building its own…