AgentsAugust 28, 2026via GeekWire
Pro.com co-founders reunite to launch OnTrade, an AI startup for the wealth management industry
Why it matters
AI agents are moving from research into vertical-specific production deployments. OnTrade's stealth launch shows how agents solve a real pain point (fragmented software in wealth management) that traditional SaaS couldn't. This is the agent category maturing into industry-specific plays.
Key signals
- OnTrade built in stealth for two years
- Backed by General Catalyst and Madrona
- AI agents handle analytical work for wealth management firms
- Connects fragmented software systems into single interface
- Founded by Pro.com co-founders
- Seattle-based
- Agent category now moving into specialized verticals (wealth management)
The hook
Not a pilot. OnTrade deploys AI agents across wealth management workflows—connecting fragmented systems into one interface.
OnTrade deploys AI agents to handle analytical work for wealth management firms, connecting their fragmented software systems into a single interface. The Seattle startup has been building in stealth for two years with backing from General Catalyst and Madrona.