AgentsThe story, in brief
Pro.com co-founders reunite to launch OnTrade, an AI startup for the wealth management industry
Not a pilot. OnTrade deploys AI agents across wealth management workflows—connecting fragmented systems into one interface.
The KeyNews take
Why it matters
AI agents are moving from research into vertical-specific production deployments. OnTrade's stealth launch shows how agents solve a real pain point (fragmented software in wealth management) that traditional SaaS couldn't. This is the agent category maturing into industry-specific plays.
The key facts
7 to knowOnTrade built in stealth for two years
Backed by General Catalyst and Madrona
AI agents handle analytical work for wealth management firms
Connects fragmented software systems into single interface
Founded by Pro.com co-founders
Seattle-based
Agent category now moving into specialized verticals (wealth management)
Go to the source
GeekWiregeekwire.com
Publisher excerpt: OnTrade deploys AI agents to handle analytical work for wealth management firms, connecting their fragmented software systems into a single interface. The Seattle startup has been building in stealth for two years with backing from General Catalyst and Madrona.