ToolsSeptember 16, 2026via OpenAI Blog
Reimagining advertising with AI
Why it matters
OpenAI is monetizing its user base through a new ad product category (Sponsored Agents) while giving marketers AI-native tooling to reach users inside ChatGPT. Practitioners building on OpenAI's platform or managing ad spend need to understand the new inventory and integrations.
Key signals
- OpenAI introducing Sponsored Agents product
- New marketer tools for AI-powered advertising
- Native integrations: HubSpot, Shopify
- Published: September 16, 2026
- Source: OpenAI official announcement
- OpenAI launches Sponsored Agents product
- New marketing tools for brands
- HubSpot integration
- Shopify integration
- Published September 16, 2026
The hook
OpenAI launches Sponsored Agents, turning ChatGPT into an ad platform — with native integrations to HubSpot and Shopify.
Explore new AI-powered advertising experiences from OpenAI, including Sponsored Agents, tools for marketers, and integrations with HubSpot and Shopify.