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Reinvent Buyer Personas And Journeys Using The Power Of AI

Your buyer personas are already obsolete. Here's how AI is forcing B2B leaders to rebuild them from scratch.

Reporting by Forrester Blog 1 min brief
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The KeyNews take

Why it matters

As AI transforms market intelligence and customer understanding, traditional buyer personas and journey maps are becoming disconnected from reality. This is a strategic imperative for B2B leaders to modernize their go-to-market approaches.

The key facts

7 to know

  1. B2B organizations still rely on static persona artifacts disconnected from modern buying behavior

  2. AI is reshaping how organizations understand buyers and markets

  3. Traditional journey maps misaligned with how buyers navigate purchase decisions today

  4. Traditional buyer personas remain disconnected from modern planning and engagement processes

  5. AI is reshaping organizational understanding of buyers and markets

  6. Gap between persona artifacts and actual buyer decision-making behavior

  7. Opportunity for AI-driven real-time persona and journey map updates

Go to the source

Forrester Blogforrester.com

Publisher excerpt: B2B leaders have spent years refining buyer personas and journey maps. Yet many of these artifacts still sit on slides and are disconnected from how modern teams plan, prioritize, and engage — and from how buyers navigate purchase decisions today. As AI reshapes how organizations understand buyers…
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