Reinvent Buyer Personas And Journeys Using The Power Of AI
Your buyer personas are already obsolete. Here's how AI is forcing B2B leaders to rebuild them from scratch.
Why it matters
As AI transforms market intelligence and customer understanding, traditional buyer personas and journey maps are becoming disconnected from reality. This is a strategic imperative for B2B leaders to modernize their go-to-market approaches.
The key facts
7 to knowB2B organizations still rely on static persona artifacts disconnected from modern buying behavior
AI is reshaping how organizations understand buyers and markets
Traditional journey maps misaligned with how buyers navigate purchase decisions today
Traditional buyer personas remain disconnected from modern planning and engagement processes
AI is reshaping organizational understanding of buyers and markets
Gap between persona artifacts and actual buyer decision-making behavior
Opportunity for AI-driven real-time persona and journey map updates
Go to the source
Forrester Blogforrester.com
Publisher excerpt: B2B leaders have spent years refining buyer personas and journey maps. Yet many of these artifacts still sit on slides and are disconnected from how modern teams plan, prioritize, and engage — and from how buyers navigate purchase decisions today. As AI reshapes how organizations understand buyers…
