Report: OpenAI’s upcoming AI speaker will be shaped like a donut and cost around $300
OpenAI's first hardware play: a $300 AI speaker shaped like a ring, designed to be ChatGPT in physical form.

Why it matters
OpenAI is moving beyond software into consumer hardware — a strategic shift that signals confidence in voice-first AI and challenges Google and Amazon's speaker dominance. Practitioners betting on ChatGPT's moat should watch whether this device ships with exclusive features or APIs.
The key facts
10 to knowDevice form factor: ring-like/donut shape
Target price: ~$300
Positioning: 'physical manifestation of ChatGPT'
Source: Bloomberg reporting
Category: AI-enabled speaker/hardware device
Status: in development, not yet shipped
Device form factor: ring-shaped/donut design
Described as 'physical manifestation' of ChatGPT
Positioned as AI-enabled speaker
Status: upcoming/in development
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Publisher excerpt: More details have emerged from Bloomberg about OpenAI Group PBC’s long-awaited hardware device, which was previously described as an artificial intelligence-enabled speaker that will be a “physical manifestation” of ChatGPT. In its latest report, Bloomberg described the upcoming device as having a…