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Running Next.js inside ChatGPT: A deep dive into native app integration

Vercel just showed how to run full Next.js apps inside ChatGPT. Here's why that changes the game for AI-native products.

Reporting by Vercel Blog 1 min brief
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The KeyNews take

Why it matters

OpenAI's Apps SDK and MCP support are enabling developers to embed production-grade web applications directly in ChatGPT. This is a significant shift from static integrations—it means AI agents can now drive complex, interactive workflows without leaving the chat interface, opening new product categories for AI-native app builders.

The key facts

5 to know

  1. OpenAI Apps SDK now supports Model Context Protocol (MCP)

  2. Vercel demonstrated full Next.js app running natively in ChatGPT's triple-iframe architecture

  3. Includes support for client-side navigation, React Server Components, and dynamic routing

  4. Published October 15, 2025 — signals maturation of ChatGPT as an app platform

  5. Represents shift from iframe static content to full-featured web app embedding

Go to the source

Vercel Blogvercel.com

Publisher excerpt: When OpenAI announced the Apps SDK with Model Context Protocol (MCP) support, it opened the door to embedding web applications directly into ChatGPT. But there's a significant difference between serving static HTML in an iframe and running a full Next.js application with client-side navigation,…
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