Running Next.js inside ChatGPT: A deep dive into native app integration
Vercel just showed how to run full Next.js apps inside ChatGPT. Here's why that changes the game for AI-native products.
Why it matters
OpenAI's Apps SDK and MCP support are enabling developers to embed production-grade web applications directly in ChatGPT. This is a significant shift from static integrations—it means AI agents can now drive complex, interactive workflows without leaving the chat interface, opening new product categories for AI-native app builders.
The key facts
5 to knowOpenAI Apps SDK now supports Model Context Protocol (MCP)
Vercel demonstrated full Next.js app running natively in ChatGPT's triple-iframe architecture
Includes support for client-side navigation, React Server Components, and dynamic routing
Published October 15, 2025 — signals maturation of ChatGPT as an app platform
Represents shift from iframe static content to full-featured web app embedding
Go to the source
Vercel Blogvercel.com
Publisher excerpt: When OpenAI announced the Apps SDK with Model Context Protocol (MCP) support, it opened the door to embedding web applications directly into ChatGPT. But there's a significant difference between serving static HTML in an iframe and running a full Next.js application with client-side navigation,…