ServiceNow and FedEx Reflect the Great AI Pricing Divide
31% of enterprise software firms plan to charge for AI by outcomes, not tokens. Here's why your pricing model is already obsolete.
Why it matters
A fundamental shift in how AI software is monetized—from consumption-based (tokens, flat fees) to outcome-based (completed tasks)—is reshaping SaaS economics and forcing founders to rethink unit economics, customer contracts, and risk allocation.
The key facts
5 to know31% of 230 enterprise software firms expect to primarily charge for AI based on outcomes by mid-2029
Only 5% currently use outcome-based pricing for AI
HubSpot and Adobe already pricing by task completion vs. flat fees or token consumption
Practice remains 'hotly debated' among software executives
Survey conducted by Kyle Poyar, former OpenView operating partner
Go to the source
The Informationtheinformation.com
Publisher excerpt: Software companies such as HubSpot and Adobe have started pricing their AI tools based on the number of tasks the AI successfully completes rather than based on flat fees or the number of AI tokens they consume. Many more firms plan to follow suit, even as the practice is still being hotly debated.…