Shade lands $14M to let creative teams search their video libraries in plain English - TechCrunch
$14M. That's what Shade just raised to let creative teams search video libraries in plain English—no more digging through metadata.
Why it matters
Shade is shipping a natural language search product for video asset management, funded at $14M. This represents the broader trend of AI-powered search/discovery tools penetrating enterprise workflows beyond text—video asset management is a $2B+ TAM pain point for creative teams.
The key facts
10 to knowFunding round: $14M
Use case: Video library search via natural language
Target market: Creative teams (media, advertising, production)
Core capability: Plain English search over video assets instead of metadata tags
Business model signal: Enterprise SaaS for creative asset management
Shade raised $14M in funding
Product: AI-powered plain English video library search
Target market: creative teams managing media assets
Use case: natural language search vs. traditional folder/metadata navigation
Published: April 23, 2026
Go to the source
Reuters Technologynews.google.com
Publisher excerpt: Shade lands $14M to let creative teams search their video libraries in plain English TechCrunch Shade Raises $14M to Build a Single Source of Truth for Creative Teams' Media Assets CMSWire