WorkThe story, in brief
Shopping’s New First Step: Agentic Search Grows 200% as Purchase Journeys Start in AI Chats
200% growth. Agentic search is now how shoppers start buying — and it's reshaping the entire commerce stack.
The KeyNews take
Why it matters
AI-powered agentic search is fundamentally changing consumer behavior and e-commerce workflows. Leaders need to understand this shift is no longer a pilot—it's becoming the default entry point to purchase journeys, with direct implications for retail strategy, LLM partnerships, and competitive positioning.
The key facts
4 to knowAgentic search adoption grew 200% year-over-year
Shoppers now initiate purchase journeys via LLM conversations and retailer AI assistants
Data from Salesforce Fourth Edition State of Commerce report
Shift signals structural change in how consumers interact with commerce platforms
Go to the source
Salesforce Newsroomsalesforce.com
Publisher excerpt: Key Takeaways More shoppers now start with a question to an AI — in a large language model (LLM) conversation or in an AI assistant on a retailer’s own site. Use of agentic search as the first step in the shopping journey grew 200% year over year, according to Salesforce’s Fourth Edition State of…