WorkJuly 28, 2026via Salesforce Newsroom
Shopping’s New First Step: Agentic Search Grows 200% as Purchase Journeys Start in AI Chats
Why it matters
AI-powered agentic search is fundamentally changing consumer behavior and e-commerce workflows. Leaders need to understand this shift is no longer a pilot—it's becoming the default entry point to purchase journeys, with direct implications for retail strategy, LLM partnerships, and competitive positioning.
Key signals
- Agentic search adoption grew 200% year-over-year
- Shoppers now initiate purchase journeys via LLM conversations and retailer AI assistants
- Data from Salesforce Fourth Edition State of Commerce report
- Shift signals structural change in how consumers interact with commerce platforms
The hook
200% growth. Agentic search is now how shoppers start buying — and it's reshaping the entire commerce stack.
Key Takeaways More shoppers now start with a question to an AI — in a large language model (LLM) conversation or in an AI assistant on a retailer’s own site. Use of agentic search as the first step in the shopping journey grew 200% year over year, according to Salesforce’s Fourth Edition State of Commerce […]