Siri is good now??
Apple's Siri just became competent. Here's what that means for the rest of the AI industry.
Why it matters
Apple shipped a meaningfully improved Siri powered by AI, marking a rare product win for the company in consumer AI and raising questions about what competent on-device intelligence means for market positioning against ChatGPT and Gemini.
The key facts
10 to knowApple released updated Siri AI with significantly improved capability
New version handles most user tasks effectively vs. prior decade of poor performance
On-device or integrated AI approach (vs. third-party model dependency)
Podcast format indicates early user testing/reactions available
Positions iPhone assistant competitively in consumer AI landscape
Apple released new version of Siri with AI improvements
Siri now performs 'pretty good' at most tasks vs. historical reputation for failure
On-device AI assistant now competitive rather than frustrating
Published June 12, 2026 — recent product ship
Covered by The Verge podcast (early hands-on impressions)
Go to the source
The Verge AItheverge.com
Publisher excerpt: You'd be forgiven for thinking this day would never come. Siri has spent a decade and half somewhere between "sort of useful at a few things" and "utterly disastrous, why did I even try, can it honestly not even set a timer." But the wildest thing just happened: Apple put out a new version of Siri,…