WorkSeptember 2, 2026via Writer Blog
Skip the reorg: Megan Filbin on where value lives when AI does the work
Why it matters
A practitioner framework for rethinking team structure and job roles as AI automation reshapes marketing labor — actionable guidance on what humans should focus on rather than reactive restructuring.
Key signals
- Megan Filbin framework for value distribution in AI-augmented teams
- Marketing-specific case study on role transformation, not elimination
- Implies organizational design shift as pragmatic alternative to layoffs/reorg
- Framework-based approach to identifying where humans remain essential
- Targets marketing teams specifically (applicable to other functions)
- Reorg-avoidance angle suggests cost/disruption argument
- Published by Writer (vendor, context for audience trust)
The hook
Skip the reorg: where marketing teams actually add value when AI handles the work.
Reorganizing your marketing team for AI is the wrong first move. Megan Filbin's framework shows where value lives when AI does the work.