MoneyThe story, in brief
Snap says its $400M deal with Perplexity ‘amicably ended’
$400M. Snap and Perplexity's AI search deal just fell apart—six months after signing.
The KeyNews take
Why it matters
A major strategic partnership between two AI-forward platforms collapsed, signaling either shifting priorities at Snap or stalled momentum at Perplexity. The deal's failure raises questions about the viability of tight AI integrations and whether search engines can command premium valuations for platform exclusivity.
The key facts
6 to knowSnap-Perplexity deal was worth $400M
Deal announced November 2025
Deal ended in May 2026 (6-month lifespan)
Described as 'amicably ended'
Integration was planned for Snapchat's AI search engine
Deal failure suggests strategic pivot or partnership challenges
Go to the source
TechCrunch AItechcrunch.com
Publisher excerpt: The deal, announced last November, would have seen Perplexity's AI search engine integrated directly into Snapchat.