Social media’s next evolution: user-controlled algorithms - TechCrunch
94% of social users are already fighting back. Instagram just gave them the tools to win.
Why it matters
Instagram's expansion of algorithm controls into the main feed represents a shift in how AI-driven platforms balance personalization with user agency—a strategic move that could influence how other platforms design algorithmic transparency and control mechanisms.
The key facts
8 to knowInstagram extending 'Your Algorithm' feature to main feed
94% of social media users taking action to control algorithm recommendations
User-controlled algorithms emerging as next evolution in social media design
Published June 2026
Instagram extends 'Your Algorithm' feature to main feed
94% of social media users taking action to control algorithmic recommendations
User-negotiable feeds emerging as social media standard
Algorithmic transparency becoming consumer expectation
Go to the source
Reuters Technologynews.google.com
Publisher excerpt: Social media’s next evolution: user-controlled algorithms TechCrunch Instagram extends Your Algorithm to the main feed Social Media Today The Future of Social Media and Artificial Intelligence vocal.media Your Social Feed Is Becoming Something You Can Negotiate WeRSM 94% of Social Media Users Are…