Stop Measuring AI Spend, Start Measuring Impact
Your AI budget is telling you nothing. Here's what actually matters.
Why it matters
As AI spending scales, leaders are measuring the wrong metric. The shift from capex-focused ROI to impact-driven outcomes is becoming table-stakes for C-suite AI strategy.
The key facts
8 to knowArticle challenges token/infrastructure-centric AI measurement frameworks
Positions AI impact assessment as distinct from spend accounting
Published in Forbes Tech Council (thought leadership platform)
May 2026 timing suggests mature AI deployment phase where ROI scrutiny is rising
Focus on impact measurement rather than infrastructure spend
Token consumption is not a proxy for business value
AI leverage extends beyond infrastructure narrative
Published May 2026 - reflects maturing AI deployment landscape
Go to the source
Forbes Innovationforbes.com
Publisher excerpt: Even though AI leverage today is strongly associated with tokens, AI is much more than an infrastructure story.