The Agentic CMO: How Vanguard’s Colin Kelton Rebuilt Marketing From the Inside Out
Vanguard's CMO deployed AI agents across marketing ops — here's what actually changed in a Fortune 500 function.
Why it matters
A major financial services company has operationalized agentic AI in marketing, showing how enterprises are restructuring teams and workflows around autonomous systems rather than just piloting.
The key facts
9 to knowVanguard CMO Colin Kelton led marketing function rebuild using AI agents
Case study framed as internal-out transformation, not pilot
Published by Writer (vendor), indicating real customer deployment
Financial services sector adopting agents at scale in marketing operations
Dated August 2026 (future-dated or recent, depending on context)
Vanguard marketing function restructured using agentic AI
CMO Colin Kelton leading the rebuild
Published on WRITER blog (vendor perspective)
Case study format—deployment story, not a technology announcement
Go to the source
Writer Blogwriter.com
Publisher excerpt: How Vanguard's Colin Kelton rebuilt marketing from the inside out