The AI Spending Reckoning: What Your Board Is About To Ask
Your board is about to ask the one AI ROI question you can't answer.
Why it matters
As AI spending scales, boards are shifting from adoption metrics to actual business impact measurement. This signals a critical pivot from 'are we using AI?' to 'is AI actually making us money?'—forcing companies to rethink how they justify continued AI investment.
The key facts
8 to knowFocus on measurement approaches that evaluate actual work output vs. surface-level adoption metrics
Board-level scrutiny of AI ROI expected to intensify
Gap between current measurement frameworks and what boards will demand for continued funding
Published June 2026 — reflects emerging board-level scrutiny of AI ROI
Focus on measurement frameworks for AI spending effectiveness
Distinction between wrapper (overhead) vs actual work (outcome)
Targets C-suite and board-level decision makers
No specific dollar amounts or benchmark data provided
Go to the source
Forbes Innovationforbes.com
Publisher excerpt: Most measurement approaches look at the wrapper around the work, not the work itself.