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The AI summer

ChatGPT's dirty secret: hundreds of millions tried it. Almost none came back.

Reporting by Benedict Evans 1 min brief
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The KeyNews take

Why it matters

Despite AI hype, most users and enterprises haven't moved beyond pilots. The real challenge isn't technology—it's finding sustainable product-market fit in a space that looks like magic but isn't.

The key facts

4 to know

  1. Hundreds of millions of ChatGPT users, but low repeat usage

  2. Most enterprises still in pilot phase, not deployment

  3. LLMs may be solving the wrong problem or solving it in ways that don't stick

  4. Product-market fit remains the bottleneck, not capability

Go to the source

Benedict Evansben-evans.com

Publisher excerpt: Hundreds of millions of people have tried ChatGPT, but most of them haven’t been back. Every big company has done a pilot, but far fewer are in deployment. Some of this is just a matter of time. But LLMs might also be a trap: they look like products and they look magic, but they aren’t. Maybe we…
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