The creator of Roomba is back with a furry robot companion
Roomba's creator just shipped a furry AI companion. Here's why the consumer robotics market just got interesting again.

Why it matters
Colin Angle's new startup launches a home robot companion powered by autonomous AI decision-making, signaling a shift from task-specific automation to general-purpose household AI agents. This matters because it shows how legacy hardware entrepreneurs are applying modern AI to consumer robotics—a category that could reshape home computing.
The key facts
11 to knowColin Angle (iRobot founder) launches Familiar Machines & Magic
First product: dog-sized robotic companion with autonomous interaction capabilities
Robot features expressive face with movable eyebrows, ears, eyes
Designed for autonomous family interaction (not task-specific like Roomba)
Announced at WSJ Future of Everything conference (May 2026)
Angle previously shipped 50M+ Roombas globally
First product: dog-sized robotic pet with expressive face (movable eyebrows, ears, eyes)
Designed as autonomous household companion, not appliance
Demo shown at WSJ Future of Everything conference (May 2026)
Company name 'Familiar' evokes folklore/supernatural companion concept
Leverages Angle's 50M+ Roomba deployment track record
Go to the source
The Verge AItheverge.com
Publisher excerpt: The first “Familiar” from Colin Angle’s new startup, Familiar Machines & Magic, is a robot that is designed to live in your home and interact autonomously with family members. | Image: Familiar Machines and Magic Colin Angle, the maker of the Roomba and the man who helped put 50 million household…