ToolsThe story, in brief

The London wake-up call: What happens when marketing leaders stop piloting and start building

Not a pilot anymore. 100+ CMOs just showed how agentic marketing systems went from experiment to $M-scale ROI.

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New tools for building and creating with AI.AI illustration by KeyNews
The KeyNews take

Why it matters

Marketing leaders are moving AI from proof-of-concept to production deployment at scale. This signals mainstream enterprise adoption of agentic systems beyond research/early adopters—a shift that affects how AI vendors build go-to-market strategies.

The key facts

10 to know
  1. 100+ CMOs from major brands (Monzo, Vanguard, Dior, Vodafone) participating

  2. Focus on agentic marketing systems in production

  3. Transition from pilots to measurable ROI at scale

  4. London roadshow event format

  5. Published April 17, 2026

  6. 100+ CMOs from Fortune 500 brands (Monzo, Vanguard, Dior, Vodafone) shared production deployments

  7. Focus: transition from pilot programs to agentic marketing systems at scale

  8. Measurable ROI claims from production workloads

  9. April 2026 London roadshow event

  10. Enterprise marketing use case (demand generation, customer engagement, personalization implied)

Go to the source

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Publisher excerpt: 100+ CMOs from Monzo, Vanguard, Dior, and Vodafone share how they moved from AI pilots to production-scale agentic marketing systems delivering measurable ROI. Real results from London.
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